Scientific Advertising: The Book

Scientific Advertising

scientific advertising

Claude Hopkins copy writer author scientific advertising

by Claude Hopkins

Edited By: William Cato



Claude Hopkins: Inventor and father of Modern Advertising and still the greatest copywriter of all time.

Though he wrote his ads and lived in the early 1900’s, the giants of advertising & marketing today still study the work of this brilliant early pioneer. Claude through his advertising stories made Schlitz the #1 selling beer by simply describing the Schlitz
process of brewing beer. He turned the brewing process into a fascinating story.
David Ogilvy, the founder and builder of the world’s most famous advertising agency, Ogilvy and Mather, was a disciple of the great Claude Hopkins.

Ogilvy said: “Nobody should be allowed to have anything to do with advertising until he has read this book “Scientific Advertising” seven times. It changed the course of my life.”

Regardless, if you are new or a professional marketer and want to learn explosive ways of mastering advertising, copy writing, direct mail and internet marketing, then this should be your first stop. It doesn’t matter what business you are in whether you are an affiliate, blogger, product creator, network marketer, or own a brick and mortar business, advertising once you under stand how it works will pay for itself many times over.

Advertising  made simple

Even though Scientific advertising was written in 1923, this book is timeless and the laws will work just as well today in our digital world as it did then. Advertising is all about human nature rather than on trends. In my opinion, Claude Hopkins was the greatest ad-man who ever lived, now, you to can tap into his principles and learn every strategy, tip and technique he used to
create the most profitable advertising made simple in history.

Below are links to each chapter. I have separated each one so, you don’t have to scroll down to find where you left off. The chapters are short so you should be able to read each chapter in less than 10 minutes. I have included photos of original ad’s Claude mentions in this book. I have made edits in order to make Scientific Advertising, more readable for today’s standards.

If you would rather listen to the book I have included that for you from youtube below the chapter titles.

Chapters in order of Scientific Advertising

  1.  How Advertising Laws Are Established
  2.  Just Salesmanship
  3. Offer Service
  4.  Mail Order Advertising–What It Teaches
  5. Headlines
  6. Psychology
  7.  Being Specific
  8.  Tell Your Full Story
  9. Art in Advertising
  10.  Things Too Costly
  11.  Information
  12. Strategy
  13.  Use of Samples
  14.  Getting Distribution
  15. Test Campaigns
  16.  Leaning on Dealers
  17.  Individuality
  18.  Negative Advertising
  19.  Letter Writing
  20. A Name That Help’s
  21. Good Business

More articles about Claude Hopkins

What Claude Hopkins can Teach about Research


Admin William (183 Posts)

William Cato is a Blogger, freelance Ghost/copy writer and administrator of Ultra Ghostwriting service Specializing in short copy and content writing, SEO articles, blog post, eBooks (Re-writing), and website copy that converts customers into buyers.

Comment if this post was helpful to you...